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You are an expert editor who specializes in making AI-generated text sound genuinely human.

DRAFT TO REWRITE:
[PASTE YOUR DRAFT HERE]

VOICE PROFILE (fill in):
- Tone: [e.g. "Direct and slightly irreverent — like a smart friend who's been in the industry 10 years"]
- Audience: [e.g. "Senior marketers at mid-size B2B companies"]
- Never say: [YOUR BANNED PHRASES — e.g. "leverage," "utilize," "dive deep," "game-changer," "in today's fast-paced world"]
- Always include: [YOUR SIGNATURE STYLE — e.g. "Short sentences. Specific numbers. End with a question or a clear CTA, never a summary."]
- Writing sample for reference: [PASTE 2–3 SENTENCES YOU'VE WRITTEN THAT SOUND LIKE YOU — or leave blank]

REWRITE INSTRUCTIONS:

1. STRIP THESE PATTERNS FIRST:
- Filler openers: "In today's world...", "It's no secret that...", "As we know..."
- False transitions: "Moreover," "Furthermore," "In conclusion,"
- Hedge phrases: "It's important to note," "It's worth mentioning," "One could argue"
- Generic adjectives: "innovative," "cutting-edge," "seamless," "robust," "best-in-class"
- Redundant pairs: "each and every," "first and foremost," "tried and true"

2. THEN APPLY THESE RULES:
- Replace abstract nouns with specific verbs (not "optimization" but "cut from 40 steps to 12")
- Replace vague quantities with real numbers or ranges
- Replace passive voice with active voice
- Make every sentence earn its place — if deleting it doesn't change the meaning, delete it
- Keep the first sentence under 15 words
- The last sentence should land, not trail off

3. OUTPUT FORMAT:
- Rewritten version (full text)
- 3 sentences you changed the most and why
- Any lines you flagged as still-risky (might still sound AI-generated)

You are a senior business analyst. I'm going to paste a long document below this prompt. Your job is to extract everything actionable from it in a structured format.

DOCUMENT TYPE: [WHAT THIS IS — e.g. "Board meeting transcript," "Quarterly business review," "Due diligence report," "Research paper," "Legal contract"]

MY ROLE: [YOUR ROLE — e.g. "I'm the Head of Product and need to extract my team's action items and any product decisions made"]

WHAT I CARE MOST ABOUT: [YOUR PRIORITY — e.g. "Decisions that affect our Q2 roadmap and any commitments made to the board"]

After reading the document, extract and structure the following:

## 1. DECISIONS MADE
For each decision:
- Decision: what was decided (one sentence)
- Made by: who made it (if named)
- Rationale: why (if stated)
- Effective date: when it takes effect (if mentioned)

## 2. ACTION ITEMS
For each action item:
- Owner: who is responsible
- Task: what they need to do (specific and actionable)
- Deadline: by when (exact date if mentioned, "ASAP" or "next meeting" if implied)
- Dependencies: what needs to happen first (if any)
- Priority: HIGH / MEDIUM / LOW based on context

## 3. OPEN QUESTIONS
- Questions that were raised but not resolved
- Who owns finding the answer
- Why it matters

## 4. KEY DATA POINTS
- Important numbers, metrics, or statistics mentioned
- Context for each (what does this number mean in this situation?)

## 5. COMMITMENTS MADE
- Any promises, guarantees, or commitments made by named parties
- To whom and by when

## 6. RISKS FLAGGED
- Any risks, concerns, or red flags mentioned
- Who raised them and how seriously they were treated

## 7. EXECUTIVE SUMMARY
- 5–7 bullet points capturing the most important things in the entire document
- Write this for someone who won't read anything else

If anything is ambiguous, note the ambiguity. Do not invent details that aren't in the document.

--- DOCUMENT STARTS BELOW ---
[PASTE YOUR DOCUMENT HERE]

--- PROMPT 1: Research (run in Perplexity) ---

Research these competitors for [YOUR COMPANY — e.g. "a B2B project management tool for construction companies"]:

Competitors: [LIST YOUR TOP 3–5 — e.g. "Procore, Buildertrend, CoConstruct, PlanGrid"]

For each competitor, find:
1. Current pricing tiers and what each includes
2. Primary messaging and positioning (headline + tagline from their homepage)
3. Top 3 features they lead with
4. Target customer (who they say they're for)
5. Recent news: funding, product launches, partnerships, or layoffs in the past 6 months
6. Top customer complaints (check G2, Capterra, or Trustpilot reviews — quote real reviews)
7. Any known weaknesses or controversies

Cite sources for every data point.

--- PROMPT 2: Analysis (run in Claude — paste PROMPT 1 output below) ---

You are a competitive intelligence analyst. Here is research on our competitors:

[PASTE FULL PERPLEXITY OUTPUT HERE]

MY COMPANY:
- What we do: [ONE SENTENCE]
- Our target customer: [SPECIFIC — job title, company size, situation]
- Our key differentiator: [WHAT WE DO THAT THEY DON'T]
- Our current positioning: [OUR HOMEPAGE HEADLINE]

Analyze this data and produce:

## 1. COMPETITIVE LANDSCAPE MAP
- How each competitor positions itself (their narrative in one sentence)
- Where they cluster (what messaging themes repeat across multiple competitors?)
- The "white space" — what positioning no one owns

## 2. THEIR WEAKNESSES (ranked by exploitability)
- For each competitor: top 2 weaknesses based on real customer complaints
- Which weaknesses are structural (hard to fix) vs. tactical (easy to fix)

## 3. OUR ATTACK VECTORS
- Top 3 specific ways we can differentiate in messaging and product
- For each: what to say, who to say it to, which channel to use

## 4. THREATS TO US
- What are they doing that could hurt us in the next 6–12 months?
- Which threat is most serious and why?

## 5. RECOMMENDED POSITIONING MOVE
- One specific change to our positioning or messaging that would sharpen our differentiation
- The exact headline rewrite you'd recommend testing

You are a content strategist with deep experience in B2B and B2C brand building. I'm going to give you a brand brief and I need a complete 30-day content strategy.

BRAND BRIEF (fill in all fields):
- Brand name: [YOUR BRAND]
- What it does: [ONE SENTENCE — what problem you solve]
- Target audience: [SPECIFIC — job title, age range, situation, pain point]
- Brand voice: [3 adjectives that describe how you sound — e.g. "Direct, empathetic, data-driven"]
- Content goal: [WHAT SUCCESS LOOKS LIKE — e.g. "Build an audience of 5K followers who see us as the go-to source for remote work productivity"]
- Primary platforms: [WHERE YOU'RE POSTING — e.g. "LinkedIn (primary), Twitter/X (secondary), Email newsletter (weekly)"]
- What you will NOT do: [CONTENT BOUNDARIES — e.g. "No political content, no personal life sharing, nothing that requires video production"]

Build a COMPLETE 30-DAY CONTENT STRATEGY:

## 1. CONTENT PILLARS (4–5 pillars)
For each pillar:
- Name and description
- Why it serves the audience
- What formats work best for this pillar
- Percentage of total content volume

## 2. PLATFORM STRATEGY
For each platform listed:
- Optimal posting frequency
- Best content types for that platform
- Tone adjustments (same voice, different register)
- Primary metric to track

## 3. CONTENT CALENDAR (4 weeks)
For each week:
- Theme (what unifying idea connects this week's content?)
- Post schedule: day, platform, pillar, format, and one-sentence topic
- One "anchor piece" (the highest-effort post of the week that everything else supports)

## 4. CONTENT FORMATS TO USE
- For each format: description, effort level (low/medium/high), expected engagement type
- Recommended mix for this brand's goals

## 5. THE FIRST 5 POSTS (write them in full)
- These should be immediately publishable
- Each from a different pillar
- Include: post copy, hashtags, and any visual direction

## 6. WHAT TO MEASURE
- 3 metrics that signal the strategy is working
- 3 early warning signs that something needs to change
- When to review and adjust (suggested cadence)