Become a better
designer
with Midjourney

Product mockup photograph of [YOUR PRODUCT — e.g. "a matte black aluminum water bottle with a minimalist logo on the front"],
placed on [YOUR SURFACE — e.g. "a weathered concrete ledge"],
[ENVIRONMENT — e.g. "outdoor urban setting, morning golden hour light"],
[LIGHTING STYLE — e.g. "directional soft natural light, subtle shadow to the right"],
[CAMERA ANGLE — e.g. "three-quarter view, slightly above eye level"],
[BACKGROUND — e.g. "blurred city street background, shallow depth of field"],
product photography for [USE CASE — e.g. "premium outdoor lifestyle brand"],
commercial photography quality, no text overlays
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VARIATIONS TO TRY (run each as a separate prompt):

FLAT LAY VERSION:
Flat lay product photography, [YOUR PRODUCT] surrounded by [COMPLEMENTARY PROPS — e.g. "pine cones, dried eucalyptus, slate grey linen fabric"],
overhead shot, perfectly centered, [YOUR BRAND COLORS] color palette,
editorial lifestyle photography for [YOUR BRAND CATEGORY]
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HERO SHOT VERSION:
[YOUR PRODUCT] hero shot, [DRAMATIC LIGHTING — e.g. "single spotlight from above, deep shadows"],
[BACKDROP — e.g. "pure black seamless background"],
luxury commercial product photography, focus stacked, crisp edges,
used for [YOUR PLATFORM — e.g. "Amazon listing, website hero image, paid ads"]
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LIFESTYLE VERSION:
[YOUR PRODUCT] in use, [ACTION — e.g. "a woman's hand wrapping around the bottle mid-run"],
[SETTING — e.g. "trail running, forest path, dappled morning light"],
authentic candid lifestyle photography, genuine emotion, [YOUR AESTHETIC]
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Create a brand mood board for [CLIENT'S BRAND NAME], a [ONE-LINE DESCRIPTION — e.g. "premium co-working space targeting senior creatives and agency founders"].

DIRECTION: [PICK ONE TO RUN FIRST — Classic / Modern / Unexpected]

MOOD WORDS: [3 FEELINGS THE BRAND SHOULD EVOKE — e.g. "Sophisticated, Unhurried, Quietly Confident"]

VISUAL REFERENCES: [2–3 BRANDS THEY ADMIRE — e.g. "Ace Hotel, Kinfolk magazine, Aesop"]

WHAT TO AVOID: [VISUAL DIRECTION TO REJECT — e.g. "Startup-y tech aesthetics, bright primary colors, corporate sterility"]

AUDIENCE: [WHO USES THIS BRAND — e.g. "Creative directors and senior consultants, 35–55, who value craft over hustle"]

Generate a cohesive editorial mood board featuring:
- A color story (dominant, secondary, and accent tones shown as large swatches and in context)
- Texture and material references (surfaces, fabrics, finishes that match the mood)
- Typography direction (headline weight/style and body text feeling — not specific fonts)
- Photographic style (lighting quality, subject matter, color grading, composition style)
- Space and layout references (density, white space, geometric or organic structure)

Mood board collage layout, editorial design aesthetic,
[DOMINANT COLOR FROM PALETTE] tones, magazine-quality composition,
sophisticated visual hierarchy, [MOOD WORDS] feeling throughout
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Run this 3 times changing only DIRECTION (Classic / Modern / Unexpected) to give the client 3 genuine options.

Run these 5 prompts separately in Midjourney. Each represents a different ad creative angle for [YOUR PRODUCT — e.g. "FreshBlend, a weekly smoothie ingredient subscription for health-conscious professionals"].

TARGET CUSTOMER: [WHO — e.g. "Health-conscious professionals (28–40) who want to eat well but skip breakfast because prep takes too long"]
BRAND COLORS: [HEX CODES — e.g. "#4CAF82 (fresh green) and #FFF8F0 (warm cream)"]

--- CONCEPT 1: THE PROBLEM ---
[PAIN STATE VISUAL — e.g. "A cluttered kitchen counter at 7am, alarm going off, no time to prep breakfast, stressed energy"],
relatable lifestyle photography, authentic messy real-life moment,
[YOUR BRAND COLORS] subtle accent, social media ad format
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--- CONCEPT 2: THE SOLUTION ---
[TRANSFORMATION VISUAL — e.g. "Clean minimal kitchen counter, fresh smoothie ingredients laid out perfectly, 60 seconds to a beautiful smoothie"],
aspirational lifestyle photography, calm morning energy, natural light,
[YOUR BRAND COLORS] dominant, product-forward composition
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--- CONCEPT 3: THE RESULT ---
[OUTCOME VISUAL — e.g. "A confident woman holding a green smoothie, workout gear on, leaving for the gym with energy, golden morning light"],
aspirational but achievable, [YOUR TARGET CUSTOMER AESTHETIC],
lifestyle photography, genuine happiness not posed stock photo feel
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--- CONCEPT 4: THE PRODUCT HERO ---
[YOUR PRODUCT] hero shot, [PRODUCT PRESENTATION — e.g. "fresh smoothie ingredients in a flat lay, ingredients labeled with handwritten style text areas"],
commercial food photography, [YOUR BRAND COLORS] palette,
appetite-appealing styling, clean white or [BRAND COLOR] background
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--- CONCEPT 5: THE PROOF ---
[SOCIAL PROOF VISUAL — e.g. "Close-up of a 5-star review on a phone screen, surrounded by the product, warm light, authentic real-world setting"],
UGC-style photography, organic authentic feel, relatable environment,
trust-building visual composition, [YOUR BRAND COLORS] accents
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--- PROMPT 1: Brand Strategy (run in ChatGPT or Claude) ---

You are a brand strategist and creative director.

Create a 1-page brand brief for "[YOUR BRAND NAME]" — [ONE-LINE DESCRIPTION, e.g. "a premium sustainable outdoor clothing brand for serious hikers"].

INPUTS:
- Target audience: [WHO — e.g. "Experienced hikers and trail runners, 28–45, who prioritize performance and sustainability over fashion"]
- Competitors to reference: [TOP 3 — e.g. "Patagonia, Arc'teryx, Cotopaxi"]
- What makes you different: [YOUR EDGE — e.g. "100% recycled materials, direct-to-consumer only, lifetime repair guarantee"]

OUTPUT (all 7 sections):
1) One-sentence positioning statement
2) Brand personality (5 traits you ARE + 5 traits you are NOT)
3) Core values (5 bullet points)
4) Audience personas (3 brief profiles with age, lifestyle, and relationship to your brand)
5) Visual direction: logo style (symbol mark / wordmark / combination), primary color with hex, secondary color with hex, shape language (sharp/geometric/organic), mood (3 words)
6) Voice direction: tone, phrases you say, phrases you never say
7) Three creative routes (each with a name, mood, and 5-word visual description)

--- PROMPT 2: Logo Mark (run in Midjourney — /imagine) ---

Take the Visual direction from PROMPT 1 and fill in this template:

[LOGO STYLE FROM PROMPT 1 — e.g. "Minimalist symbol mark"] for [YOUR INDUSTRY — e.g. "outdoor apparel"] brand,
flat vector design, [PRIMARY VISUAL ELEMENT — e.g. "stylized mountain peak integrated with a leaf form"],
[SHAPE LANGUAGE FROM PROMPT 1 — e.g. "sharp angular geometry reflecting trail terrain"],
[PRIMARY COLOR FROM PROMPT 1 — e.g. "deep forest green #2D5016"] and [SECONDARY COLOR — e.g. "warm slate #8B9467"],
[MOOD WORDS FROM PROMPT 1 — e.g. "resilient, grounded, honest"] feeling,
white background, scalable mark that works at 16px and billboard size
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