Lesson Guide

Build a Complete Marketing Campaign in 30 Minutes

Most marketing teams spend weeks perfecting briefs before launching. You can flip that: use Perplexity to research your audience in real time, then ChatGPT to generate a full campaign kit — ads, emails, audience targeting, and a messaging framework — in half an hour.

ChatGPT

Perplexitymarketersfounders

From the AI School app

Try this starter prompt

Copy and paste this into ChatGPT or Claude with your details filled in. It's a simplified version — the full prompt chain is in the app.

Campaign Brief Starter

You are a senior marketing strategist building a campaign brief.

Product: [WHAT YOU'RE PROMOTING — one sentence]
Target customer: [WHO THEY ARE + their specific pain point]
Campaign goal: [SIGN-UPS / PURCHASES / AWARENESS — pick one]

Build a focused campaign starter:
1. One core value proposition (under 15 words, zero buzzwords)
2. The single most effective channel for this audience and why
3. Three ad hook options (pain / proof / curiosity)
4. A 3-email sequence opener (subject lines only)

→ Get the full 7-part campaign brief + research workflow in AI School

How it works

1
Research your audience with Perplexity: their pain points, language, and where they spend time
2
Run the campaign starter prompt with your product and goal filled in
3
Generate channel-specific copy from the brief using follow-up prompts
4
Launch the campaign and optimize messaging based on the first 48 hours of data