Become a better
content creator
with AI

--- PROMPT 1: The 8-Layer Architecture (run in Midjourney or Leonardo AI) ---

Fill in each layer, then combine them into one prompt:

LAYER 1 — Subject/Brand World: [WHAT YOU'RE VISUALIZING — e.g. "A premium sustainable skincare brand visual world"]
LAYER 2 — Emotional Tone: [HOW IT SHOULD FEEL — e.g. "calm and confident with understated warmth"]
LAYER 3 — Design Language: [THE VISUAL STYLE — e.g. "editorial minimalism with a tactile human quality"]
LAYER 4 — Material & Texture: [PHYSICAL QUALITIES — e.g. "natural stone, uncoated paper, soft ceramics"]
LAYER 5 — Lighting & Composition: [HOW IT'S LIT AND FRAMED — e.g. "soft diffused daylight, gentle shadows, balanced composition with generous negative space"]
LAYER 6 — Cultural References: [DESIGN INSPIRATIONS — e.g. "inspired by Scandinavian design and modern art galleries"]
LAYER 7 — Constraints: [WHAT TO EXCLUDE — e.g. "no text, no logos, no illustrative style, no people"]
LAYER 8 — Technical Parameters: [SIZE AND SETTINGS — e.g. "--ar 4:5 --style raw --v 6"]

COMBINED EXAMPLE (paste this directly into Midjourney /imagine or Leonardo AI):

A premium sustainable skincare brand visual world,
calm and confident with understated warmth,
editorial minimalism with a tactile human quality,
materials: natural stone, uncoated paper, soft ceramics,
soft diffused daylight with gentle shadows,
balanced composition with generous negative space,
inspired by Scandinavian design and modern art galleries,
no text, no logos, no illustrative style
--ar 4:5 --style raw --v 6

--- PROMPT 2: Asset-Specific Template (for individual deliverables) ---

[ASSET TYPE + PLATFORM]: [e.g. YouTube thumbnail 1280x720 / Instagram post 1080x1080 / LinkedIn banner 1584x396]
GOAL: Viewer feels [EMOTION], understands [PROMISE/MESSAGE]

SUBJECT: [MAIN VISUAL ELEMENT — e.g. "confident woman at standing desk"], [ACTION], [KEY PROP]
COMPOSITION: [CAMERA ANGLE — e.g. "eye-level"], [FRAMING — e.g. "medium shot"], negative space on [LEFT/RIGHT] for text overlay
STYLE: brand colors [YOUR HEX CODES], [MATERIAL FROM LAYER 4], [LIGHTING FROM LAYER 5], [MOOD FROM LAYER 2]
QUALITY: crisp, minimal clutter, professional, no watermarks

TEXT (if needed): "[EXACT WORDS TO SHOW]" in bold sans-serif, [COLOR], [POSITION]
NEGATIVE: blurry, distorted, clutter, watermark, extra fingers, deformed

--- PROMPT 1: Script Generator (run in ChatGPT) ---

Generate a video script for [YOUR PLATFORM — choose one: TikTok / Instagram Reels / YouTube Shorts / LinkedIn Video].

TOPIC: [YOUR TOPIC — e.g. "3 mistakes killing your productivity"]
TARGET AUDIENCE: [WHO THIS IS FOR — e.g. "startup founders who work 12-hour days"]

CONSTRAINTS (choose one from each):
- Duration: [15 seconds / 30 seconds / 60 seconds]
- Hook style: [Pattern interrupt — shock or surprise / Curiosity gap — make them need to know / Direct benefit — tell them what they'll get]
- Value format: [Single tip — one powerful idea / Listicle — 3–5 quick points / Story — personal narrative with lesson]
- CTA: [YOUR DESIRED ACTION — e.g. "Follow for more" / "Link in bio" / "Save this for later"]
- Tone: [Energetic and fast-paced / Professional and authoritative / Conversational and relatable]

SCRIPT STRUCTURE:
Hook (0–3s): Pattern interrupt that stops the scroll — no "Hey guys" or "In this video"
Setup (3–10s): The problem or a controversial statement
Value (10–50s): 3 actionable points (specific, not generic advice)
CTA (50–60s): One clear, specific action

Generate 5 VARIATIONS with different hooks. Label each variation.

--- PROMPT 2: invideo AI Production (paste into invideo.io) ---

Create a [DURATION]s [PLATFORM FORMAT — e.g. "Instagram Reel (9:16)"] for [YOUR AUDIENCE].
Topic: "[YOUR TOPIC]"
Hook (0–2s): "[YOUR BEST HOOK FROM PROMPT 1]"
Beats: [SCRIPT STRUCTURE — e.g. "3 quick mistakes with text overlays"]
Close: "[YOUR CTA]"
Style: punchy, quick cuts, modern stock footage, upbeat music, large readable subtitles, clean transitions.

THE 4-PASS HUMANIZER — Run these in order. After each pass, copy the output and paste it as input for the next pass.

PASS 1 — Remove AI voice (paste your AI-generated text after this instruction):
"Rewrite this to sound like a real person wrote it. Be direct, specific, and slightly opinionated. Remove every cliche (leverage, game-changer, at the end of the day, it's important to note). Use shorter sentences. Cut any sentence that doesn't add new information. Keep the core meaning identical."

[PASTE YOUR AI-GENERATED TEXT HERE]

--- After reviewing the output, copy it and start a new message: ---

PASS 2 — Cut the fluff:
"Make this exactly 25% shorter. Remove redundant phrases, filler sentences, and anything that restates what was already said. Every sentence must earn its place. Do not lose any key facts or arguments."

[PASTE OUTPUT FROM PASS 1]

--- Copy output, new message: ---

PASS 3 — Warm it up:
"Make this friendlier and more conversational without being cheesy. No exclamation points. No 'Great question!' energy. Think: smart friend explaining something over coffee, not a corporate email."

[PASTE OUTPUT FROM PASS 2]

--- Copy output, final message: ---

PASS 4 — Add confidence:
"Remove all hedging words: might, could, maybe, perhaps, it seems, I think, in my opinion, arguably. Replace them with direct statements. If something is uncertain, say 'This is uncertain' rather than hedging. Make every sentence decisive."

[PASTE OUTPUT FROM PASS 3]

HEYGEN SCRIPT TEMPLATE (paste into HeyGen's script editor):

Hey {{first_name}} — quick 20 seconds.

I noticed {{one_line_hook}} at {{company_name}}.

We help [YOUR INDUSTRY] teams [YOUR KEY BENEFIT — e.g. "cut ordering friction and increase upsells without slowing service"].

If useful, I can send 2 specific ideas for {{company_name}} based on what you're doing today.

{{cta}}

Either way — hope your week's going well.

---

CSV FORMAT (create this spreadsheet and upload to HeyGen):

first_name, company_name, one_line_hook, cta
Sarah, Hilton Downtown, "you just launched a new room service menu", "Want me to send those ideas? Just reply 'yes'"
Mike, The Grand Hotel, "you're expanding to 3 new locations this year", "Happy to hop on a 10-min call — here's my calendar link"
Lisa, Coastal Resort, "your team grew 40% last quarter", "I recorded a 2-min walkthrough — want me to send it?"

CUSTOMIZATION TIPS:
- {{one_line_hook}}: Reference something specific you found about them (news, LinkedIn post, job listing, product launch)
- {{cta}}: Keep it low-friction. "Reply yes" outperforms "Book a call" by 2x.
- Keep the total script under 30 seconds — shorter videos get higher completion rates.