Lesson Guide

Research a Prospect and Land a Client Before Lunch

The biggest time sink in freelance client acquisition isn't the pitch — it's the research. Perplexity can research any company in 5 minutes and surface the insights that make outreach genuinely personal, not template-personal. Which means you can do the research and send the pitch before lunch.

PerplexityPerplexityChatGPTChatGPTfreelancersfounders
From the AI School app

Try this starter prompt

Copy and paste this into ChatGPT or Claude with your details filled in. It's a simplified version — the full prompt chain is in the app.

Prospect Research + Outreach Builder
Help me research a prospect and write personalized outreach.

Target company: [COMPANY NAME + URL]
My service: [WHAT I DO + WHO I HELP]

Step 1 — Perplexity research query:
Write me a Perplexity search query to find: the company's recent announcements, likely pain points for my service, and any news that creates a natural opening for outreach.

Step 2 — Outreach email draft:
Once I have the research, write a 5-sentence email to their [DECISION MAKER ROLE]:
- Opening: one specific, researched detail about them (not generic flattery)
- Bridge: how that detail connects to a problem I help with
- Proof: one concrete result I've delivered for someone similar
- Soft ask: a question, not a meeting request

→ Get the full 30-minute prospect-to-pitch workflow in AI School

How it works

  1. 1

    Run the Perplexity research query to find 3 usable personalization angles

  2. 2

    Choose the strongest angle and draft the outreach email in ChatGPT

  3. 3

    Send the email and follow up once 3 days later if no reply

  4. 4

    Build a weekly habit: 3 new researched prospects every Monday morning

What you'll build in the app

Project

Get the full 30-minute prospect-to-pitch workflow — research prompts, outreach templates, and follow-up sequence — inside AI School.

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Research a Prospect and Land a Client Before Lunch

Get the full 30-minute prospect-to-pitch workflow — research prompts, outreach templates, and follow-up sequence — inside AI School.

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