Lesson Guide

Build a Competitor Battle Card in 45 Minutes with AI

Competitive intelligence used to require a dedicated analyst and days of research. Perplexity gives you real-time data on any competitor, and AI turns that raw research into battle cards your sales and marketing teams can actually use.

Perplexity Jasper

Jasperfoundersmarketers

From the AI School app

Try this starter prompt

Copy and paste this into ChatGPT or Claude with your details filled in. It's a simplified version — the full prompt chain is in the app.

Competitive Battle Card

You are a competitive intelligence analyst building a battle card.

Competitor: [COMPETITOR NAME + URL]
My product: [YOUR PRODUCT NAME + one key differentiator]

Using public information, analyze:
1. Their top 3 positioning claims (what they say they do best)
2. 2 common customer complaints about them (from reviews or forums)
3. The one category where I clearly win
4. A one-sentence reframe for each of their strengths — from my perspective

Format as a sales battle card I can share with my team.

→ Get the full competitive research workflow + battle card template in AI School

How it works

1
Run a Perplexity search for your competitor's latest announcements and positioning
2
Feed the research into the battle card prompt above
3
Document 3 "when we win" and 3 "when they win" scenarios
4
Update battle cards monthly — Perplexity makes this a 20-minute refresh