Tool + Role Guide

Perplexity for Marketers: Real-Time Research for Better Campaigns

Marketing decisions made on current data beat those made on stale intuition every time. Perplexity gives you real-time, cited research on your market, competitors, and audience — making it the best research tool for marketers who need to move fast and be right.

Perplexitymarketers

Try this starter prompt

Copy and paste this into ChatGPT or Claude with your details filled in. It's a simplified version — the full prompt chain is in the app.

Marketing Research Query Pack

Help me use Perplexity to research a marketing question.

My marketing question: [e.g. "What are the top 3 reasons SMBs switch project management tools?"]
Industry or market: [YOUR MARKET]
How I'll use this: [e.g. "to brief ad copy" / "to write a market report" / "to validate campaign angle"]

Write 3 Perplexity search queries that will find:
1. Real customer language and pain points (from reviews, forums, Reddit)
2. Recent competitor positioning and messaging changes (last 6 months)
3. A data point or trend I could use to justify my campaign angle

For each query, specify the Perplexity focus filter to use (Web / News / Academic).

→ Get the full market research workflow for marketers in AI School

How it works

1
Define the specific marketing question you need real data to answer
2
Run the 3 queries with the source filters suggested above
3
Save the best citations — they're proof points for your brief or campaign strategy
4
Use Claude or ChatGPT to synthesize the Perplexity results into a positioning brief

Want the full course?

Perplexity for Marketers: Real-Time Research for Better Campaigns

Get the full marketing research workflow — query templates, synthesis prompts, and competitive intelligence system — inside AI School.

Join the Waitlist for Early Access